SRA EXRA AWARDS 2025
The Singapore Retailers Association Excellent Service Awards (EXSA) is an annual event that celebrates outstanding service professionals across Singapore’s retail and service industries.
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This year, I supported the event with my team to help showcase NYP’s NYP360 Catalyst Livestreaming Platform to business leaders and award winners from brands like Watsons, Cheers, and IKEA.
My Role
At the event, I was in charge of helping guests try out the livestreaming experience using green screen — showing how businesses can use social media platforms like TikTok and Instagram to connect with audiences in more interactive ways.
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​It was an amazing experience, networking with business leaders in the retail industry.
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One conversation that I vividly remember was with a few managers from ION Singapore, where we discussed Hangzhou's livestreaming tower, "Regent International". We discussed how the traditional retail landscape is changing, and now the rise of online buying further amplifies the importance of incorporating Livestreaming for businesses. That chat really opened my eyes to how fast retail is changing.
From physical stores to online experiences, it’s clear that livestreaming is becoming one of the most powerful ways for brands to connect with people today.
Reflection
This experience showed me how powerful livestreaming can be for businesses in the future, and it got me excited to keep exploring it.
That leads to another livestreaming project, the
NYP360 Catalyst Showcase.