My Role
I led the team and kept the project on track from start to finish.
My main focus areas were:
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Direction & leadership: Setting goals, coordinating tasks, and keeping everyone aligned with the client’s needs.
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Content creation: Planning ideas, filming, and editing videos using CapCut Pro.
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Client communication: Presenting our proposals and final deliverables to Kee Song’s marketing team.
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The Process
01
Initial Meeting & Marketing Audit
We started by analysing Kee Song’s social-media presence — This included social media audit, competitior analysis and proposing potential content for posting on Kee Song's social media platforms.
This helped shape our content direction from the start.
02
Content planning & Creative direction
Once we understood the brand better, I led the planning for our Rice Cooker Recipes series. We mapped out the content calendar, storyboarded ideas, and aligned visuals with the campaign theme.
03
Filming & Production
Lights on, cameras rolling! My team and I filmed two recipe videos — Kimchi Jjigae and Claypot Chicken Rice — showing how simple meals can look delicious with Kee Song’s products.
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After filming, I took charge of editing using CapCut Pro. This stage was all about adding music, filters, and making sure there were smooth transitions to make each scene flow naturally.
04
POSTED & Live!
The best part — seeing our content go live! After editing in CapCut Pro, we finalised captions, scheduled the posts, and shared them across Kee Song’s official Instagram and TikTok pages.
Kimchi
Jjigae
Claypot Chicken Rice
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How It Performed
41.8K views | 500 new followers | +739 interactions
After being published, the Claypot Chicken Rice video performed beyond expectations. It reached over 16.3K views and gained 112 new followers within just one week on Instagram.
This showed that short, practical cooking content resonated strongly with Kee Song’s target audience, driving both awareness and engagement for the brand.
Reflection
This project showed me how much creativity it takes to make something simple feel exciting. Seeing it go live was a proud moment for me and my team.
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Curious to see what came next?