Darius Yao
Over the past three years
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I’ve learned
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Tested ideas
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Built work that shaped how I think about marketing and creativity.
This portfolio shows that journey — from classroom projects to real industry work — and how I’ve grown along the way.
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It begins with my Achievements, which highlight key milestones in my journey.
From there, you’ll see my Experiences that shaped my approach to creativity,
and the Projects where ideas turned into real impact.
My Current GPA:
3.91 / 4.00
Consistent top performance and multiple Director's List Placements
🎓 Director’s List (2023, 2024, 2025)
*Top 15% of the cohort for the semester
C O M P E T I T I O N S
SBCC x GIA Business Case Challenge 2025
Top 20 out of 168 Polytechnic and University teams
Role: Team Leader, BizGenix
Led Team BizGenix to design innovative ways to help Singapore's insurance sector attract and retain young talent.
We focused on understanding why the next generation finds insurance unappealing and proposed ways to rebrand the industry through digital engagement and tokenisation.
This challenge taught me how to think strategically and turn ideas into effective solutions. ​​
Heartland Innovation Challenge 2025
Team Leader - Mix & Match Noodles Project
Led my team to reimagine the heartland retail experience by transforming a local convenience store into a creative food stop.​​
Together, we developed Mix & Match Noodles, Singapore's first in-convience store noodle concept that lets customers customise their cup noodles with different sauces and flavours.
Beyond the concept, we built the store’s online presence through social-media content, helping attract more footfall and attention.
This showed me that great ideas don’t have to be complicated — they just have to connect well with people.
S K I L L S
Critical Thinking
I like challenges that make me pause and rethink the obvious.
Whether it’s solving a case problem or refining a campaign, I try to look for angles that others might miss.​
Public Speaking
Presenting to clients or judges has helped me find calm in pressure.
I’ve learned that speaking well isn’t about sounding perfect — it’s all about confidence!​
Leadership
Leading competition and project teams have taught me how to
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I enjoy guiding the teams direction, making sure everyone's ideas align and we move efficiently towards the same goal.
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Adaptability
In this day and age, the market changes fast. ​
This includes new tools, platforms and algorithms.
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Adapting to various tools, systems has allowed me to boost my work efficiency and creativity. ​